Urban Indian Health Institute (UIHI) is spreading magic and love to AI/AN youth and families across Indian Country through its campaign, Magical Millie’s Courageous Journey. The campaign centers on a coloring book featuring a magical unicorn named Millie. In the story, Millie visits her relatives to have conversations about health and wellness topics, including immunization. This resource was written by UIHI’s youth intern and Abigail Echo-Hawk (Pawnee) with illustrations by Megan McDermott (Little Shell Chippewa, Blackfeet, and Cree).

The coloring book contains companion materials including stickers, an immunization passport booklet, posters, well child immunization schedules based on American Association of Pediatrics recommendations, croc charms, and a unicorn plushie featuring a mini t-shirt that says, “Get Vaccinated!” Magical Millie’s Courageous Journey appeared on billboards to promote vaccinations at two Urban Indian Organizations (UIOs). The campaign facilitates stories about health, wellness, and immunizations while showcasing AI/AN values of bravery, courage, reciprocity, and caring for others.

UIHI has distributed over 30,000 materials since the launch, and partners nationwide have shared positive feedback including a provider who said, “We have been giving these away with immunizations over the past several months and they bring such joy to children and families. A few young children danced in the room as their unicorns gave each other unicorn kisses, other children have rocked their unicorns and told them they were brave for getting a shot, and elders at community lunches have eagerly taken them to give [and] share with grandchildren.”

Learn about UIHI’s public health education campaigns and resources by visiting www.uihi.org or emailing info@uihi.org.