Alaska’s Play Every Day Campaign Encourages Parents to Serve Healthy Drinks to Young Children
ABSTRACT – Sugary drink consumption by young children is a public health concern. The State of Alaska, partnering with the Alaska Native Tribal Health Consortium, implemented the Play Every Day social marketing campaign in 2019–2021 to encourage parents to serve healthy drinks to young children. The campaign’s intended audience was parents who experience disproportionately poor nutrition outcomes: Alaska Native people, those living in rural communities, and those with low incomes and/or educational attainment. We described campaign development, implementation, and performance.
Ann E. Potempa, MPH,
Lauren C. Kelsey, MPH,
Julia A. Dilley, PhD MES
November 14, 2022